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Blake Lively’s Glammed Up Gucci Première Ad

Giving us a closer look at her latest glam gig, a short film for the Blake Lively-fronted Gucci Première Fragrance has hit the Web.

Looking gorgeous in the Nicolas Winding Refn-shot clip, the style icon channels old Hollywood – first appearing at the Beverly Hills Sheats Goldstein Residence with flowing waves and a low-back, sequined frock. Additionally, a sophisticated bottle of the brand’s newest perfume offering takes center stage as Miss Lively spritzes the scent on herself.

In another snippet of the video, Blake can be seen prancing around the desert in a high-slit midnight blue gown as the wind from a large fan blows nearby.

During a recent interview about fronting the label’s newest scent, Miss Lively told WWD, “Gucci is a staple. It is a brand I have always looked up to because to me it represents strength. In their designs, in their images, in what they stand for philanthropically, and especially in their fragrance. I couldn’t be more proud to be working with Gucci and its heart, Frida.”

Quite pleased with the choice, Gucci’s creative director, Frida Giannini, said, “Although she’s young, she’s also very determined, and I liked this spirit. She knows how to be a diva in the right sense, with an aspirational glamour.”

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