Adding even more glamour to the swanky pre-release promotions, another shot from the Blake Lively-fronted Gucci Première Fragrance campaign has hit the Web.
Looking effortlessly timeless in the black and white Mert and Marcus print, the beautiful blonde channels old Hollywood, with full, flowing loclks and a low-back, sequined frock. Additionally, a sleek and sophisticated bottle of the perfume takes center stage.
The new snapshot follows the recent sneak peek release of Gucci Première’s Nicolas Winding Refn-directed short film promo for the scent.
As for her role as the face of the brand’s new fragrance, Miss Lively told press, “Gucci is a staple. It is a brand I have always looked up to because to me it represents strength. In their designs, in their images, in what they stand for philanthropically, and especially in their fragrance. I couldn’t be more proud to be working with Gucci and its heart, Frida.”