You Can’t Play with Your New G.I. Joes Until Next March


So much escalating excitement over the slow realization, “oh, they made another G.I. Joe… with Bruce Willis?” and now it won’t see a payoff for another ten months. Paramount has delayed G.I. Joe: Retaliation until March 29, 2013 so that they have time to make it more 3D, and thus make a bunch more money off it.

As a studio executive explained to Deadline, “We’re going to do a conscientious 3D job because we’ve seen how it can better box office internationally.” Lest anyone worry that adding post-production 3D as an afterthought is somehow a poor decision, the executive added, “Jim Cameron did all of Titanic‘s 3D in post – and look how well that movie turned out,” which is a fair point. What is G.I. Joe: Retaliation if not Titanic set against the historical drama of The Rock’s pecs?

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