So much escalating excitement over the slow realization, “oh, they made another G.I. Joe… with Bruce Willis?” and now it won’t see a payoff for another ten months. Paramount has delayed G.I. Joe: Retaliation until March 29, 2013 so that they have time to make it more 3D, and thus make a bunch more money off it.
As a studio executive explained to Deadline, “We’re going to do a conscientious 3D job because we’ve seen how it can better box office internationally.” Lest anyone worry that adding post-production 3D as an afterthought is somehow a poor decision, the executive added, “Jim Cameron did all of Titanic‘s 3D in post – and look how well that movie turned out,” which is a fair point. What is G.I. Joe: Retaliation if not Titanic set against the historical drama of The Rock’s pecs?