Landing herself yet another high-end gig, Gwyneth Paltrow has been tapped to front the latest fragrance offering from Hugo Boss.
Seeing no decrease in demand for her services as she approaches the big 4-0 this year, the “Avengers” actress will appear in TV, print, and online campaigns for Boss Nuit Pour Femme.
Of the selection, global marketing director for Hugo Boss Fragrances, Gerd Von Podewils, told WWD, “We are delighted to welcome Gwyneth Paltrow to the Hugo Boss family as the face of our new Boss Black female signature scent. She is the perfect complement to Boss Fragrances.”
Meanwhile, Miss Paltrow is equally as thrilled, as she said in a statement, “I was honored and very happy to be chosen as the face of Boss Nuit Pour Femme. To me, the Boss woman is driven, ambitious, and goes after what she wants, but she balances being strong and very feminine at the same time – characteristics that I strive towards in my own life.”
Boss Nuit Pour Femme has pre-launches slated for August while global release will occur the following month.