How does Netflix choose which movies are Watch Instantly and which have to be rented?

What criteria do they use? I know it’s probably not just the demand for a particular movie because there are new releases and some very popular movies on it but then there are others that aren’t, how does Netflix choose which should be streamed and which need to be rented out?

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One Response to “How does Netflix choose which movies are Watch Instantly and which have to be rented?”

  • Justin H:

    It’s not that Netflix chooses the films. It’s a matter of which films the studios are willing to let them use for Watch Instantly. You’ll notice that the majority of the movies are old B movies – movies the studios don’t really care about. Until they started an agreement with Starz to use their On-Demand library, the selection was horrible. As they have more people using the Watch Instantly feature, I’m sure they will be able to get agreements with more studios to use their tent pole films.

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